Friday, May 18, 2012

Price increase for iDEN Unlimited Direct Connect with Group Connect add-on

Yes.. there really are other things happening besides 'EVOGATE' (someone coined that phrase in a comment, and I love it). Though, I have no idea why we're charging more for iDEN features in the last 12 months of it's existence, a reminder that as of today we're increasing the price of the add-on for iDEN Unlimited Direct Connect with Group Connect to $10.00. Possibly it's to drive them to the newly launching Direct Connect on CDMA features/app that's launching? If i know anything about iDEN users, it's that their device will be pried from their hands on the last day the towers are turned off. Then, and only then, will they switch. At any rate, this reminder:

  • On 5/18/12 Sprint is increasing the price of the add-on for iDEN Unlimited Direct Connect with Group Connect to $10.00.

  • The soft launch $10 SOC (DCNUNLTD) begins on 5/15 and the $5 SOC (DCNUNLTD5) expires on 5/18.

  • The price increase impacts customers with Nextel and PowerSource devices who choose plans that don‘t include Direct Connect.

  • Existing Nextel and PowerSource subs with a $5 add-on SOC will not be impacted.

  • The price for Sprint Direct Connect (CDMA) Unlimited Direct Connect with Group Connect remains the same, $5.00.

  • There are no pricing changes for plans that bundle Direct Connect services, including Business Advantage and Business Essentials plans.



  • Make sure customers choosing a plan without Direct Connect understand the add-on cost.

  • Tell customers using iDEN or PowerSource devices about the benefits of Sprint Direct Connect (CDMA) devices and services.

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